These are the best times for marketing and these are the worst times for marketing.

Never before there were so many possibilities to reach a buyer.

Never before around the same buyer there were so tough competition and so big marketing noise.

Tomorrow there will be greater noise and greater competition. And more demanding buyer with less available time for choice making.

In this situation there is only one way to influence buyer – “burn” our brand’s difference in his mind.

Is it possible in today’s overloaded society?

Yes, if you understand how mind works.

This “burning” of your brand difference in customer’s mind is called Positioning (Thank you, Al Ries and Jack Trout).

Successful companies build entire strategy around one simple positioning idea.

What about you?

If you use positioning strategy even in this web 2.0 noise, you will achieve fantastic results.

Just read and participate in this web 2.0 project. All this page is built in order to help you succeed in today’s 2.0 age.

Tags: marketing, Positioning, Al Ries, Jack Trout, positioning strategy, web 2.0, manifesto

This entry was posted on Monday, September 25th, 2006. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.