Comments on: 7 Things to Check Before Starting a Business Blog http://www.positioningstrategy.com/2008/10/7-things-to-check-before-starting-a-business-blog/ Linas Simonis on Strategy How to Win Marketing Battle in Web 2.0 Age Wed, 10 Mar 2010 19:28:43 +0000 http://wordpress.org/?v=2.6.1 By: Monday Reading Roundup Take #15 http://www.positioningstrategy.com/2008/10/7-things-to-check-before-starting-a-business-blog/#comment-1369 Monday Reading Roundup Take #15 Mon, 03 Nov 2008 13:31:50 +0000 http://www.positioningstrategy.com/?p=84#comment-1369 [...] Thinking to start your own business blog? I’m sure you’ve read a lot about it, but you should add Linas Simon’s list of things to check before you start. [...] [...] Thinking to start your own business blog? I’m sure you’ve read a lot about it, but you should add Linas Simon’s list of things to check before you start. [...]

]]> By: Linas Simonis http://www.positioningstrategy.com/2008/10/7-things-to-check-before-starting-a-business-blog/#comment-1316 Linas Simonis Thu, 30 Oct 2008 12:11:57 +0000 http://www.positioningstrategy.com/?p=84#comment-1316 @Craig: It depends. There are two extremes - to write like a teenager and like a lawyer. Both ways are wrong. A business blog is about your profession, about your expertise in your field. Your writing should reflect your expertise and your personality. You should sound professional, because you are in serious business, but not dull, because nobody will read your blog in this case. And the ratio between both of the extremes depends on your business and your personality. One of the best examples of business blogs is Inside the Box and Design Matters of Lenovo. They sound very professional and very human at the same time. I highly recommend to read both of them in order to feel the good balance between business and personality. More comments on this topic and exact links you can find in my e-book. @Craig: It depends. There are two extremes - to write like a teenager and like a lawyer. Both ways are wrong.

A business blog is about your profession, about your expertise in your field. Your writing should reflect your expertise and your personality. You should sound professional, because you are in serious business, but not dull, because nobody will read your blog in this case. And the ratio between both of the extremes depends on your business and your personality.

One of the best examples of business blogs is Inside the Box and Design Matters of Lenovo. They sound very professional and very human at the same time. I highly recommend to read both of them in order to feel the good balance between business and personality.

More comments on this topic and exact links you can find in my e-book.

]]> By: John Townsend http://www.positioningstrategy.com/2008/10/7-things-to-check-before-starting-a-business-blog/#comment-1312 John Townsend Thu, 30 Oct 2008 06:42:57 +0000 http://www.positioningstrategy.com/?p=84#comment-1312 I am so pleased to see that you mentioned that the blog should be posted on a domain name to retain ownership of the content and intellectual property. Professional business blogging requires considerable commitment in terms of learning and writing. Companies who decide to proceed along this path should study the Dell Blog which is an excellent example of blogging for business. I am so pleased to see that you mentioned that the blog should be posted on a domain name to retain ownership of the content and intellectual property.

Professional business blogging requires considerable commitment in terms of learning and writing. Companies who decide to proceed along this path should study the Dell Blog which is an excellent example of blogging for business.

]]> By: Craig http://www.positioningstrategy.com/2008/10/7-things-to-check-before-starting-a-business-blog/#comment-1301 Craig Wed, 29 Oct 2008 15:06:07 +0000 http://www.positioningstrategy.com/?p=84#comment-1301 Thanks for the tips. Our new business venture is about to start moving forward with a business blog and try to establish more content. Do you think a business blog has to stay so professional, or can there be a little bit of personalization and entertainment value in it. Do you think a small company can be more flexible? Craig www.budgetpulse.com Thanks for the tips. Our new business venture is about to start moving forward with a business blog and try to establish more content. Do you think a business blog has to stay so professional, or can there be a little bit of personalization and entertainment value in it. Do you think a small company can be more flexible?

Craig
http://www.budgetpulse.com

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