Comments on: The Top 7 Flaws of Business Blogs http://www.positioningstrategy.com/2008/12/the-top-7-flaws-of-business-blogs/ Linas Simonis on Strategy How to Win Marketing Battle in Web 2.0 Age Thu, 9 Sep 2010 02:55:10 +0000 http://wordpress.org/?v=2.6.1 By: Alan Cohen http://www.positioningstrategy.com/2008/12/the-top-7-flaws-of-business-blogs/#comment-3123 Alan Cohen Thu, 12 Mar 2009 22:43:25 +0000 http://www.positioningstrategy.com/?p=109#comment-3123 I tend to agree with you. As a "real person" blogging at Cisco, you will find we have followed this kind of strategy for years http://blogs.cisco.com/news/comments/the_100_billion_collaboration_stimulus_plan_of_2009_part_1/ http://blogs.cisco.com/news/comments/the_twitterati_mean_business/ thanks, Alan I tend to agree with you. As a “real person” blogging at Cisco, you will find we have followed this kind of strategy for years

http://blogs.cisco.com/news/comments/the_100_billion_collaboration_stimulus_plan_of_2009_part_1/

http://blogs.cisco.com/news/comments/the_twitterati_mean_business/

thanks, Alan

]]> By: Craig http://www.positioningstrategy.com/2008/12/the-top-7-flaws-of-business-blogs/#comment-2585 Craig Wed, 04 Feb 2009 22:42:10 +0000 http://www.positioningstrategy.com/?p=109#comment-2585 Thanks Diana. I am trying to make the company's blog I manage a little bit more personal. Yes I want to offer good content, but also want them to know the person behind it, because without it they most likely will not come back or use my service.c Thanks Diana. I am trying to make the company’s blog I manage a little bit more personal. Yes I want to offer good content, but also want them to know the person behind it, because without it they most likely will not come back or use my service.c

]]> By: Diana Fontanez http://www.positioningstrategy.com/2008/12/the-top-7-flaws-of-business-blogs/#comment-2583 Diana Fontanez Wed, 04 Feb 2009 18:57:18 +0000 http://www.positioningstrategy.com/?p=109#comment-2583 I also agree with Craig when it comes to a smal mom and pop business. I have over 300 clients and yet I use my blog to be more personal. I understand that a blog is not for selling so i use it as a way to communicate and interact with my readers by placing audio, pictures, etc. I get more comments (hundreds) when i share personal things about my life and invite my readers to share too. Great article Linas. Diana Fontanez I also agree with Craig when it comes to a smal mom and pop business.

I have over 300 clients and yet I use my blog to be more personal. I understand that a blog is not for selling so i use it as a way to communicate and interact with my readers by placing audio, pictures, etc.

I get more comments (hundreds) when i share personal things about my life and invite my readers to share too.

Great article Linas.

Diana Fontanez

]]> By: Ohio Real Estate - Howard Hanna http://www.positioningstrategy.com/2008/12/the-top-7-flaws-of-business-blogs/#comment-2582 Ohio Real Estate - Howard Hanna Wed, 04 Feb 2009 18:32:29 +0000 http://www.positioningstrategy.com/?p=109#comment-2582 Great tips. *Happy Medium* In my field, you find far right and far left. I hate when real estate agents do 'nothing' to promote themselves and also when agents find the need to post all their vacation photos of them in bikinis and at the bar... Linas, if you could please personally email the 1,000,000 agents in the US and let them know these tips, I'd appreciate it. =) Great tips. *Happy Medium* In my field, you find far right and far left. I hate when real estate agents do ‘nothing’ to promote themselves and also when agents find the need to post all their vacation photos of them in bikinis and at the bar…

Linas, if you could please personally email the 1,000,000 agents in the US and let them know these tips, I’d appreciate it. =)

]]> By: Ray Gulick http://www.positioningstrategy.com/2008/12/the-top-7-flaws-of-business-blogs/#comment-2581 Ray Gulick Wed, 04 Feb 2009 18:10:08 +0000 http://www.positioningstrategy.com/?p=109#comment-2581 Great list for business blogging. I'll be forwarding this to clients. Thanks! Great list for business blogging. I’ll be forwarding this to clients. Thanks!

]]> By: Craig http://www.positioningstrategy.com/2008/12/the-top-7-flaws-of-business-blogs/#comment-2162 Craig Wed, 24 Dec 2008 15:37:58 +0000 http://www.positioningstrategy.com/?p=109#comment-2162 I think the level of "personalness" depends a lot on the size of the company. For a large top 500 company, sure you don't want it to be personal, also the CEO or high exec doesn't have the time to deal with a blog, even though it is a part of the company. For a small mom and pop type of company, or start-up, I don't think it can be so bad to get more personal. The reason is you are the face of the company, it's you. If people know that and like your human side you can develop trust and credibility. I don't think you need to make it a daily journal, but to side track every once in awhile from business related posts and information could be a smart strategy. I think the level of “personalness” depends a lot on the size of the company. For a large top 500 company, sure you don’t want it to be personal, also the CEO or high exec doesn’t have the time to deal with a blog, even though it is a part of the company.

For a small mom and pop type of company, or start-up, I don’t think it can be so bad to get more personal. The reason is you are the face of the company, it’s you. If people know that and like your human side you can develop trust and credibility. I don’t think you need to make it a daily journal, but to side track every once in awhile from business related posts and information could be a smart strategy.

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