Comments on: To Send a Press Release Or to Write a Post in a Business Blog? http://www.positioningstrategy.com/2009/03/to-send-a-press-release-or-to-write-a-post-in-a-business-blog/ Linas Simonis on Strategy How to Win Marketing Battle in Web 2.0 Age Thu, 9 Sep 2010 02:51:59 +0000 http://wordpress.org/?v=2.6.1 By: Elisabeth Gortschacher http://www.positioningstrategy.com/2009/03/to-send-a-press-release-or-to-write-a-post-in-a-business-blog/#comment-3841 Elisabeth Gortschacher Mon, 13 Apr 2009 11:41:08 +0000 http://www.positioningstrategy.com/?p=140#comment-3841 Thank you for offer The New Rules of Business Blogs. It's a great resource, timely and invaluable to me. Kind regards Elisabeth PS I am originally from Austria Thank you for offer The New Rules of Business Blogs. It’s a great resource, timely and invaluable to me.

Kind regards
Elisabeth

PS I am originally from Austria

]]> By: Matt Churchill http://www.positioningstrategy.com/2009/03/to-send-a-press-release-or-to-write-a-post-in-a-business-blog/#comment-3583 Matt Churchill Mon, 06 Apr 2009 22:36:18 +0000 http://www.positioningstrategy.com/?p=140#comment-3583 Any CEO should consider a)blogging and b) making news announcements through their blog. WHy? It encourages growth of a community around the blog, drives traffic to the blog, and gives the company a human face, rather than a black and white text press release. A news announcement via a blog can also of course help with SEO as bloggers link to the blog post - it makes sense to do this and it surprises me that more CEOs don't employ this tactic! Any CEO should consider a)blogging and b) making news announcements through their blog.

WHy? It encourages growth of a community around the blog, drives traffic to the blog, and gives the company a human face, rather than a black and white text press release.

A news announcement via a blog can also of course help with SEO as bloggers link to the blog post - it makes sense to do this and it surprises me that more CEOs don’t employ this tactic!

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